Social & Retention
Paid rents attention. Owned channels compound it. We run organic social as an editorial product, then convert that audience into a list, a community and repeat revenue.
How we work
Four moving parts.
Organic social, community, email and SMS — the part of growth you actually keep.
Editorial social
A publishing rhythm with recurring formats, a point of view, and a real reason to follow.
Lifecycle
Welcome, browse, cart, post-purchase, win-back and VIP flows built around behaviour, not calendar spam.
Community
Comment and DM strategy, superfan programs, UGC loops and social listening feedback to creative.
Retention economics
Cohort repeat rate, LTV and margin per segment — not just open rates.
Everything included
What sits inside Social & Retention.
- Email marketing
- SMS marketing
- Community building
- Social listening
- Trend tracking
- AI chatbots
- DM automation
- Lead nurturing
- Customer retention
- Organic social management
- Content calendars
- Comment & DM moderation
Measured on
The numbers we hold this to.
Related reading
From the insights desk.
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